Business intelligence for data-driven decisions


Transforming decision-making for marketers and brands


AreaMetrics helps marketers, advertisers, and brands deliver proximity marketing campaigns and measure behavioral trends. Our customers connect these trends to action and gain a competitive information advantage.

Business intelligence for data-driven decisions


Transforming decision-making for marketers and brands

AreaMetrics helps marketers, advertisers, and brands deliver proximity marketing campaigns and measure behavioral trends. Our customers connect these trends to action and gain a competitive information advantage.

The Situation


Location data started with ad tech and proximity marketing. Now, location data is fueling brand intelligence in retail, hospitality, and entertainment.
From malls to hotels, brands are looking to location data to discover new insights for marketing, product development, store site planning, and more.
Mobile location data is expected to further expand in enterprise use cases, playing a bigger role in the placement of stores, the pricing of real estate, even the layout of cities and transit lines.
Increasingly, companies large and small are harnessing insights gleaned from unique data sets to better understand consumer behavior, competitors, and business performance to drive strategic decision-making.
AreaMetrics' geo-location signals serve as a strong and unique data source.

The Situation


Location data started with ad tech and proximity marketing. Now, location data is fueling brand intelligence in retail, hospitality, and entertainment.
From malls to hotels, brands are looking to location data to discover new insights for marketing, product development, store site planning, and more.
Mobile location data is expected to further expand in enterprise use cases, playing a bigger role in the placement of stores, the pricing of real estate, even the layout of cities and transit lines.
Increasingly, companies large and small are harnessing insights gleaned from unique data sets to better understand consumer behavior, competitors, and business performance to drive strategic decision-making.
AreaMetrics' geo-location signals serve as a strong and unique data source.

Key Benefits


  • First-party data collected directly by the AreaMetrics Snippet and SDK
  • Geo-location data generated by real-world sensors and background GPS signals
  • Built upon a network of over 6 million Bluetooth Beacons mapped to Points of Interest (POI)
  • Consistent panel size of over 10 million Monthly Active Users (MAUs)

LEARN MORE

Key Benefits


  • First-party data collected directly by the AreaMetrics Snippet and SDK
  • Geo-location data generated by real-world sensors and background GPS signals
  • Built upon a network of over 6 million Bluetooth Beacons mapped to Points of Interest (POI)
  • Consistent panel size of over 10 million Monthly Active Users (MAUs)

LEARN MORE

Enable Effective Ad Targeting


Use geo-location to deliver high-performing location-based ad campaigns and unlock new customer insights. Our customers include:


  • MARKETERS
  • ADVERTISERS
  • BRANDS
  • BUSINESS INTELLIGENCE PROFESSIONALS

LEARN MORE

Enable Effective Ad Targeting


Use geo-location to deliver high-performing location-based ad campaigns and unlock new customer insights. Our customers include:


  • MARKETERS
  • ADVERTISERS
  • BRANDS
  • BUSINESS INTELLIGENCE PROFESSIONALS

LEARN MORE

Business intelligence for data-driven decisions

Transforming decision-making for marketers and brands

AreaMetrics helps marketers, advertisers, and brands deliver proximity marketing campaigns and measure behavioral trends. Our customers connect these trends to action and gain a competitive information advantage.

The Situation

Location data started with ad tech and proximity marketing. Now, location data is fueling brand intelligence in retail, hospitality, and entertainment.

From malls to hotels, brands are looking to location data to discover new insights for marketing, product development, store site planning, and more.

Mobile location data is expected to further expand in enterprise use cases, playing a bigger role in the placement of stores, the pricing of real estate, even the layout of cities and transit lines.

Increasingly, companies large and small are harnessing insights gleaned from unique data sets to better understand consumer behavior, competitors, and business performance to drive strategic decision-making.
AreaMetrics’ geo-location signals serve as a strong and unique data source.

Key Benefits

  • First-party data collected directly by the AreaMetrics Snippet and SDK
  • Geo-location data generated by real-world sensors and background GPS signals
  • Built upon a network of over 6 million Bluetooth Beacons mapped to Points of Interest (POI)
  • Consistent panel size of over 10 million Monthly Active Users (MAUs)
LEARN MORE

Business intelligence for data-driven decisions

Transforming decision-making for marketers and brands

AreaMetrics helps marketers, advertisers, and brands deliver proximity marketing campaigns and measure behavioral trends. Our customers connect these trends to action and gain a competitive information advantage.

The Situation

Location data started with ad tech and proximity marketing. Now, location data is fueling brand intelligence in retail, hospitality, and entertainment.

From malls to hotels, brands are looking to location data to discover new insights for marketing, product development, store site planning, and more.

Mobile location data is expected to further expand in enterprise use cases, playing a bigger role in the placement of stores, the pricing of real estate, even the layout of cities and transit lines.

Increasingly, companies large and small are harnessing insights gleaned from unique data sets to better understand consumer behavior, competitors, and business performance to drive strategic decision-making.
AreaMetrics’ geo-location signals serve as a strong and unique data source.

Key Benefits

  • First-party data collected directly by the AreaMetrics Snippet and SDK
  • Geo-location data generated by real-world sensors and background GPS signals
  • Built upon a network of over 6 million Bluetooth Beacons mapped to Points of Interest (POI)
  • Consistent panel size of over 10 million Monthly Active Users (MAUs)
LEARN MORE

Enable Effective Ad Targeting

Use geo-location to deliver high-performing location-based ad campaigns and unlock new customer insights. Our customers include:

  • MARKETERS
  • ADVERTISERS
  • BRANDS
  • BUSINESS INTELLIGENCE PROFESSIONALS
LEARN MORE

Enable Effective Ad Targeting

Use geo-location to deliver high-performing location-based ad campaigns and unlock new customer insights. Our customers include:

  • MARKETERS
  • ADVERTISERS
  • BRANDS
  • BUSINESS INTELLIGENCE PROFESSIONALS
LEARN MORE