Products for marketers and brands

Deliver location-based marketing and gain competitive intelligence


Marketers, brands, and business intelligence professionals are increasingly tapping into data analysis to gain a competitive advantage.
Whether you're looking to deliver proximity advertising campaigns or hunting for location intelligence for your business, AreaMetrics can help.
Contact us to learn how we can deliver custom data sets to meet your unique needs.

Products for marketers and brands

Deliver location-based marketing and gain competitive intelligence


Marketers, brands, and business intelligence professionals are increasingly tapping into data analysis to gain a competitive advantage.
Whether you're looking to deliver proximity advertising campaigns or hunting for location intelligence for your business, AreaMetrics can help.
Contact us to learn how we can deliver custom data sets to meet your unique needs.


Enable Effective Ad Targeting

Insights

Target consumer ads based on location, unlock new insights into your consumer' purchase path, and build a more holistic profile of your customers.

Measurement

Gain offline attribution of online ads to better manage and optimize campaigns. Measure foot traffic and in-store behavior.

Analytics

Analyze historical and real-time movement patterns to understand visit frequency, visit duration, and consumer retention.

Gain Competitive Intelligence

Insights

Discover new enterprise insights for marketing, merchandising, product development, as well as store and real estate planning.

Strategy

Location data has evolved beyond ad targeting and has become a core asset for informing strategic decision-making.

Innovation

Companies that utilize advanced data sources, such as geo-location data, will gain the competitive edge to lead their industries.

Data Inventory


  • First-party data collected directly by the AreaMetrics Snippet and SDK
  • Geo-location data generated by real-world sensors and background GPS signals
  • Build upon a network of over 6 million Bluetooth beacons mapped to Points of Interest (POI)
  • Data is mapped to corresponding POIs and segments
  • Deterministic demographic and psychographic attributes mapped to geo-location data
  • Consistent panel size of over 10 million Monthly Active Users (MAUs)
  • Packaged visit rollups and raw source data available
  • Rapid delivery of fresh data under 24-hours

LET’S TALK
“Increasingly, companies large and small are harnessing insights gleaned from massive data sets to better understand consumer behavior, competitors and business performance, and ultimately drive strategic decision-making.”

ANDERW ROBSON
President & CRO, Earnest Research

GDPR, Compliance, and Trust

Information security and privacy are as important to us as they are to you. That’s why we are ensuring strict compliance with the General Data Protection Regulation. Visit out page on Trust and GDPR to learn more about how we’re keeping data protected.

LEARN MORE

GDPR, Compliance, and Trust

Information security and privacy are as important to us as they are to you. That’s why we are ensuring strict compliance with the General Data Protection Regulation. Visit out page on Trust and GDPR to learn more about how we’re keeping data protected.

LEARN MORE


How We Do It


  • AreaMetrics provides large-scale location data to companies that want to uncover patterns, trends, and associations.

    Our customers are marketers and brands who want to reveal new insights and gain competitive intelligence.


  • Our first-party location data is collected through our Snippet and mobile SDK, which is embedded in a large network of mobile apps distributed to over 50 million unique devices.

    Our publisher network, and our continuously expanding network of Bluetooth beacons are what make it all possible.


  • Our exclusive dataset includes background GPS signals, as well as extremely precise Bluetooth beacon data from a network of over 6 million Bluetooth beacons deployed in retail, restaurant, and hospitality venues.


How We Do It

AreaMetrics provides large-scale location data to companies that want to uncover patterns, trends, and associations.

Our customers are marketers and brands who want to reveal new insights and gain competitive intelligence.
Our first-party location data is collected through our Snippet and mobile SDK, which is embedded in a large network of mobile apps distributed to over 50 million unique devices.

Our publisher network, and our continuously expanding network of Bluetooth beacons are what make it all possible.
Our exclusive dataset includes background GPS signals, as well as extremely precise Bluetooth beacon data from a network of over 6 million Bluetooth beacons deployed in retail, restaurant, and hospitality venues.

Products for marketers and brands

Deliver location-based marketing and gain competitive intelligence

Marketers, brands, and business intelligence professionals are increasingly tapping into data analysis to gain a competitive advantage.
Whether you're looking to deliver proximity advertising campaigns or hunting for location intelligence for your business, AreaMetrics can help.
Contact us to learn how we can deliver custom data sets to meet your unique needs.

Enable Effective Ad Targeting

Insights

Target consumer ads based on location, unlock new insights into your consumer' purchase path, and build a more holistic profile of your customers.

Measurement

Gain offline attribution of online ads to better manage and optimize campaigns. Measure foot traffic and in-store behavior.

Analytics

Analyze historical and real-time movement patterns to understand visit frequency, visit duration, and consumer retention.

Gain Competitive Intelligence

Insights

Discover new enterprise insights for marketing, merchandising, product development, as well as store and real estate planning.

Strategy

Location data has evolved beyond ad targeting and has become a core asset for informing strategic decision-making.

Innovation

Companies that utilize advanced data sources, such as geo-location data, will gain the competitive edge to lead their industries.

Data Inventory

First-party data collected directly by the AreaMetrics Snippet and SDK
Geo-location data generated by real-world sensors and background GPS signals
Built upon a network of over 6 million Bluetooth Beacons mapped to Points of Interest (POI)
Data is mapped to corresponding POIs and segments
Deterministic demographic and psychographic attributes mapped to geo-location data
Consistent panel size of over 10 million Monthly Active Users (MAUs)
Packaged visit rollups and raw source data available
Rapid delivery of fresh data under 24-hours
LET’S TALK
“Increasingly, companies large and small are harnessing insights gleaned from massive data sets to better understand consumer behavior, competitors and business performance, and ultimately drive strategic decision-making.”

ANDERW ROBSON
President & CRO, Earnest Research

GDPR, Compliance, and Trust


Information security and privacy are as important to us as they are to you. That’s why we are ensuring strict compliance with the General Data Protection Regulation. Visit our page on Trust and GDPR to learn more about how we’re keeping data protected.

LEARN MORE

How We Do It



  • AreaMetrics provides large-scale location data to companies that want to uncover patterns, trends, and associations.

    Our customers are marketers and brands who want to reveal new insights and gain competitive intelligence.

  • Our first-party location data is collected through our Snippet and mobile SDK, which is embedded in a large network of mobile apps distributed to over 50 million unique devices.

    Our publisher network, and our continuously expanding network of Bluetooth beacons are what make it all possible.

  • Our exclusive dataset includes background GPS signals, as well as extremely precise Bluetooth beacon data from a network of over 6 million Bluetooth beacons deployed in retail, restaurant, and hospitality venues.