amDataTM

AreaMetrics’ data solutions help data partners enhance their products and services, reach targeted audiences, understand consumer behavior, and gather a wholistic picture of the consumer.

Location is one of the strongest signals of real-world behavior. In advertising, it can be used to target consumers based on current location, to gain insight into consumers’ path to purchase, or to measure marketing effectiveness and make realtime improvements.

amData offers first-party Bluetooth beacon data and GPS data, which are the most precise and accurate forms of location data available today.