Real-time
demographic zones

Gather and act on the collective demographic composition of any physical space in real time

The ability to trigger events in real-time opens the door to a world of intriguing possibilities.
The most powerful opportunity is to interact with the consumer not on their mobile device, but in the real world that surrounds them.

What Are Zones?

Zones rely on the use of IoT sensors to surface demographic attributes as consumers enter or exit a physical space.

Each zone is instantaneously updated in real-time so that it always contains the demographic details of consumers within that particular zone at any given moment.

Real-time
demographic zones

Gather and act on the collective demographic composition of any physical space in real time

The ability to trigger events in real-time
opens the door to a world of intriguing
possibilities.
The most powerful opportunity is to
interact with the consumer not on their
mobile device, but in the real world
that surrounds them.

What Are Zones?

Zones rely on the use of IoT sensors to surface demographic attributes as consumers enter or exit a physical space.

Each zone is instantaneously updated in real-time so that it always contains the demographic details of consumers within that particular zone at any given moment.


Real-time
demographic zones

Gather and act on the collective demographic composition of any physical space in real time

The ability to trigger events in real-time
opens the door to a world of intriguing
possibilities.
The most powerful opportunity is to
interact with the consumer not on their
mobile device, but in the real world
that surrounds them.

What Are Zones?

Zones rely on the use of IoT sensors to surface demographic attributes as consumers enter or exit a physical space.

Each zone is instantaneously updated in real-time so that it always contains the demographic details of consumers within that particular zone at any given moment.

Real-time
demographic zones

Gather and act on the collective demographic composition of any physical space in real time

The ability to trigger events in real-time
opens the door to a world of intriguing
possibilities.
The most powerful opportunity is to
interact with the consumer not on their
mobile device, but in the real world
that surrounds them.

What Are Zones?

Zones rely on the use of IoT sensors to surface demographic attributes as consumers enter or exit a physical space.

Each zone is instantaneously updated in real-time so that it always contains the demographic details of consumers within that particular zone at any given moment.

Demographic Details of a Zone

Zones surface anonymous demographic indicators from consumers' mobile devices. These persona attributes include user-specific properties that are automatically detected as consumers enter or exit the zone.

Examples of these attributes include:

AGE
GENDER
SOCIAL INFLUENCE
BRAND AFFINITIES
HOMETOWN
FAVORITE MUSIC
ESTIMATED HOUSEHOLD INCOME
Zones provide these attributes for each consumer within the zone as well as a cohort roll-up to summarize the zone's collective demographic composition.

LET’S TALK

Demographic Details of a Zone

Zones surface anonymous demographic indicators from consumers' mobile devices. These persona attributes include user-specific properties that are automatically detected as consumers enter or exit the zone.

Examples of these attributes include:

AGE
GENDER
SOCIAL INFLUENCE
BRAND AFFINITIES
HOMETOWN
FAVORITE MUSIC
ESTIMATED HOUSEHOLD INCOME
Zones provide these attributes for each consumer within the zone as well as a cohort roll-up to summarize the zone's collective demographic composition.

LET’S TALK

Demographic Details of a Zone

Zones surface anonymous demographic indicators from consumers' mobile devices. These persona attributes include user-specific properties that are automatically detected as consumers enter or exit the zone.

Examples of these attributes include:

AGE
GENDER
SOCIAL INFLUENCE
BRAND AFFINITIES
HOMETOWN
FAVORITE MUSIC
ESTIMATED HOUSEHOLD INCOME
Zones provide these attributes for each consumer within the zone as well as a cohort roll-up to summarize the zone's collective demographic composition.

LET’S TALK
Use Cases

Innovative companies are deploying real-time technologies to drive progress in industries such as:

  • Digital Signage + Digital Out of Home (DOOH)

    Automatically set the content of digital displays based on the demographic characteristics of consumers within visual range

  • Consumer Research and Analysis

    Analyze precise and granular IoT sensor data in order to understand and gain insight from consumer movement trends

  • Personalized Consumer Experiences

    Deliver tailored real-world experiences by leveraging consumer preferences

  • Programmatic Advertising

    Validate external datasets used for programmatic advertising by leveraging a benchmark built upon IoT sensor data

Use Cases

Innovative companies are deploying real-time technologies to drive progress in industries such as:

  • Digital Signage + Digital Out of Home (DOOH)

    Automatically set the content of digital displays based on the demographic characteristics of consumers within visual range

  • Consumer Research and Analysis

    Analyze precise and granular IoT sensor data in order to understand and gain insight from consumer movement trends

  • Personalized Consumer Experiences

    Deliver tailored real-world experiences by leveraging consumer preferences

  • Programmatic Advertising

    Validate external datasets used for programmatic advertising by leveraging a benchmark built upon IoT sensor data


Use Cases

Innovative companies are deploying real-time technologies to drive progress in industries such as:

  • Digital Signage + Digital Out of Home (DOOH)

    Automatically set the content of digital displays based on the demographic characteristics of consumers within visual range

  • Consumer Research and Analysis

    Analyze precise and granular IoT sensor data in order to understand and gain insight from consumer movement trends

  • Personalized Consumer Experiences

    Deliver tailored real-world experiences by leveraging consumer preferences

  • Programmatic Advertising

    Validate external datasets used for programmatic advertising by leveraging a benchmark built upon IoT sensor data


Use Cases

Innovative companies are deploying real-time technologies to drive progress in industries such as:

  • Digital Signage + Digital Out of Home (DOOH)

    Automatically set the content of digital displays based on the demographic characteristics of consumers within visual range

  • Consumer Research and Analysis

    Analyze precise and granular IoT sensor data in order to understand and gain insight from consumer movement trends

  • Personalized Consumer Experiences

    Deliver tailored real-world experiences by leveraging consumer preferences

  • Programmatic Advertising

    Validate external datasets used for programmatic advertising by leveraging a benchmark built upon IoT sensor data


Zone Access

Zone details are instantly accessible via a directable webhook built upon an API data firehose. This firehose updates within 3-5 seconds of customers entering or exiting a zone.

LET’S TALK
Zone Access

Zone details are instantly accessible via a directable webhook built upon an API data firehose. This firehose updates within 3-5 seconds of customers entering or exiting a zone.

LET’S TALK