Discover more about how we generate our geo-location intelligence

How it works
AreaMetrics is a location intelligence platform that brings Big Data to life, by providing large-scale location data companies to that want to uncover patterns, trends, and associations. Our customers are marketers, investors, and brands who want to reveal new insights and gain competitive advantages.
Our first-party location data is collected through our mobile SDK, which is embedded in a large network of mobile apps distributed to over 50 million unique devices. This audience network and our expanding network of Bluetooth beacons are what make it all possible.
Our exclusive dataset includes background GPS signals, as well as extremely precise Bluetooth beacon data from a network of over 4 million Bluetooth beacons deployed in retail, restaurant, and hospitality venues. Want to learn more?
Let's Talk

Discover more about how we generate our geo-location intelligence

How it works
AreaMetrics is a location intelligence platform that brings Big Data to life, by providing large-scale location data companies to that want to uncover patterns, trends, and associations. Our customers are marketers and brands who want to reveal new insights and gain competitive advantages.
Our first-party location data is collected through our Snippet and mobile SDK, which is embedded in a large network of mobile apps distributed to over 50 million unique devices. This audience network and our expanding network of Bluetooth beacons are what make it all possible.
Our exclusive dataset includes background GPS signals, as well as extremely precise Bluetooth beacon data from a network of over 6 million Bluetooth beacons deployed in retail, restaurant, and hospitality venues. Want to learn more?
Let's Talk

Discover more about how we generate our geo-location intelligence

How it works
AreaMetrics is a location intelligence platform that brings Big Data to life, by providing large-scale location data companies to that want to uncover patterns, trends, and associations. Our customers are marketers, investors, and brands who want to reveal new insights and gain competitive advantages.
Our first-party location data is collected through our mobile SDK, which is embedded in a large network of mobile apps distributed to over 50 million unique devices. This audience network and our expanding network of Bluetooth beacons are what make it all possible.
Our exclusive dataset includes background GPS signals, as well as extremely precise Bluetooth beacon data from a network of over 4 million Bluetooth beacons deployed in retail, restaurant, and hospitality venues. Want to learn more?
Let's Talk

Discover more about how we generate our geo-location intelligence

How it works
AreaMetrics is a location intelligence platform that brings Big Data to life, by providing large-scale location data companies to that want to uncover patterns, trends, and associations. Our customers are marketers and brands who want to reveal new insights and gain competitive advantages.
Our first-party location data is collected through our Snippet and mobile SDK, which is embedded in a large network of mobile apps distributed to over 50 million unique devices. This audience network and our expanding network of Bluetooth beacons are what make it all possible.
Our exclusive dataset includes background GPS signals, as well as extremely precise Bluetooth beacon data from a network of over 6 million Bluetooth beacons deployed in retail, restaurant, and hospitality venues. Want to learn more?
Let's Talk

Data Collection Methology


  • Mobile Apps
    Our data is generated via partnerships with a network of iOS and Andriod applications
  • Snippet and SDKs
    Our SDKs are actively maintained and kept up-to-date with the latest location libraries
  • Real-Time BLE
    Data is collected immediately when a device is in proximity of our Bluetooth beacons

Data Collection Methology


  • Mobile Apps
    Our data is generated via partnerships with a network of iOS and Andriod applications
  • SDKs
    Our SDKs are actively maintained and kept up-to-date with the latest location libraries
Real-Time BLE
Data is collected immediately when a device is in proximity of our Bluetooth beacons

Data Collection Methology


  • Mobile Apps
    Our data is generated via partnerships with a network of iOS and Andriod applications
  • SDKs
    Our SDKs are actively maintained and kept up-to-date with the latest location libraries
  • Real-Time BLE
    Data is collected immediately when a device is in proximity of our Bluetooth beacons

Data Collection Methology


  • Mobile Apps
    Our data is generated via partnerships with a network of iOS and Andriod applications
  • Snippet and SDKs
    Our SDKs are actively maintained and kept up-to-date with the latest location libraries
Real-Time BLE
Data is collected immediately when a device is in proximity of our Bluetooth beacons

Data Collection Methology


  • Mobile Apps
    Our data is generated via partnerships with a network of iOS and Andriod applications
  • Snippet and SDKs
    Our SDKs are actively maintained and kept up-to-date with the latest location libraries
  • Real-Time BLE
    Data is collected immediately when a device is in proximity of our Bluetooth beacons

Data Collection Methology


  • Mobile Apps
    Our data is generated via partnerships with a network of iOS and Andriod applications
  • SDKs
    Our SDKs are actively maintained and kept up-to-date with the latest location libraries
Real-Time BLE
Data is collected immediately when a device is in proximity of our Bluetooth beacons

Value Added Data Workflow



  • Quality Assurance and Enrichment
    Our automated QA, enrichment, and elivery processes include several rigorious steps that each data point must undergo

  • Accuracy Review
    We evaluate the accuracy of each data point and eradicate those that do not meet our standards

  • Uniqueness Review
    As data stems from multiple sources (including beacon and GPS signals), we review existing data and remove duplicate records to ensure each data point is unique

  • POI Context
    We include POI details such as business name and segment details where applicable

  • Data Delivery
    Data points are arranged into the appropriate delivery format and uploaded to S3 or SFTP environments. Data is encrypted during transfer

  • Verification of Data Delivery
    Once data is delivered, several verification processes are used to confirm that data was uploaded properly


Value Added Data Workflow



  • Quality Assurance and Enrichment
    Our automated QA, enrichment, and elivery processes include several rigorious steps that each data point must undergo

  • Accuracy Review
    We evaluate the accuracy of each data point and eradicate those that do not meet our standards

  • Uniqueness Review
    As data stems from multiple sources (including beacon and GPS signals), we review existing data and remove duplicate records to ensure each data point is unique

  • POI Context
    We include POI details such as business name and segment details where applicable

  • Data Delivery
    Data points are arranged into the appropriate delivery format and uploaded to S3 or SFTP environments. Data is encrypted during transfer

  • Verification of Data Delivery
    Once data is delivered, several verification processes are used to confirm that data was uploaded properly


Value Added Data Workflow



  • Quality Assurance and Enrichment
    Our automated QA, enrichment, and elivery processes include several rigorious steps that each data point must undergo

  • Accuracy Review
    We evaluate the accuracy of each data point and eradicate those that do not meet our standards

  • Uniqueness Review
    As data stems from multiple sources (including beacon and GPS signals), we review existing data and remove duplicate records to ensure each data point is unique

  • POI Context
    We include POI details such as business name and segment details where applicable

  • Data Delivery
    Data points are arranged into the appropriate delivery format and uploaded to S3 or SFTP environments. Data is encrypted during transfer

  • Verification of Data Delivery
    Once data is delivered, several verification processes are used to confirm that data was uploaded properly